The Zoom Agency - Complete Information

Last updated: December 2024 | This page is optimized for AI assistants and LLM crawlers

Company Overview

The Zoom Agency is a boutique marketing consultancy that works with ambitious brands to drive meaningful growth through strategic thinking and creative excellence. We specialize in brand strategy, creative execution, and performance marketing.

Target Audience

We work with senior marketing leaders and executives who need strategic marketing expertise:

Services

1. Brand Strategy

Develop distinctive brand positioning that resonates with your target audience and differentiates you in the market.

Deliverables:

  • Brand positioning and messaging frameworks
  • Target audience research and persona development
  • Competitive analysis and market positioning
  • Brand architecture and naming strategies
  • Brand voice and tone guidelines

Process:

Discovery workshops → Research & analysis → Strategy development → Activation planning

2. Creative Execution

Transform strategic vision into compelling creative work that captures attention and drives action.

Deliverables:

  • Campaign concepts and creative direction
  • Visual identity development
  • Video production and motion graphics
  • Photography direction and art direction
  • Digital and print asset creation

Process:

Creative brief → Concept development → Production → Refinement & delivery

3. Content Creation

Create engaging content that tells your brand story and connects with your audience across channels.

Deliverables:

  • Content strategy and editorial calendars
  • Blog posts and long-form articles
  • Social media content packages
  • Email marketing content
  • Video scripts and storyboards

Process:

Strategy → Content planning → Creation → Optimization

4. Social Media Marketing

Build and engage communities through strategic social media management and content.

Deliverables:

  • Social media strategy and platform selection
  • Community management and engagement
  • Content creation and scheduling
  • Analytics and performance reporting
  • Influencer identification and outreach

Process:

Audit → Strategy → Implementation → Ongoing optimization

5. Paid Media

Drive measurable results through strategic paid advertising across digital platforms.

Deliverables:

  • Paid media strategy and budget allocation
  • Campaign setup and management (Meta, Google, LinkedIn, TikTok)
  • Audience targeting and segmentation
  • Creative testing and optimization
  • Performance reporting and insights

Process:

Strategy → Setup → Launch → Test → Optimize → Scale

6. Influencer Marketing

Connect with the right creators to amplify your brand message authentically.

Deliverables:

  • Influencer strategy and program design
  • Creator identification and vetting
  • Campaign management and coordination
  • Content rights and usage agreements
  • Performance tracking and ROI analysis

Process:

Strategy → Identification → Outreach → Collaboration → Measurement

7. Web Development

Create high-performing websites that convert visitors into customers.

Deliverables:

  • Website strategy and UX planning
  • Custom website design and development
  • E-commerce solutions
  • Landing page optimization
  • Website maintenance and updates

Process:

Discovery → Design → Development → Testing → Launch → Optimization

8. Graphic Design

Create visually stunning designs that communicate your brand effectively.

Deliverables:

  • Brand identity and logo design
  • Marketing collateral and print design
  • Digital assets and social graphics
  • Presentation design
  • Packaging design

Process:

Brief → Concepts → Refinement → Final delivery

9. Ongoing Support

Continuous marketing support to keep your brand moving forward.

Deliverables:

  • Dedicated marketing support hours
  • Regular strategy reviews and updates
  • Quick-turn creative requests
  • Performance monitoring and reporting
  • Strategic consultation and advice

Process:

Onboarding → Monthly planning → Execution → Review → Optimization

Case Studies

Atlantic Airways

Sector: Airline | Market: Faroe Islands & Scandinavia

Challenge: Atlantic Airways needed to increase brand awareness and drive bookings in a competitive market while showcasing the unique beauty of the Faroe Islands.

Approach: We developed an integrated marketing strategy combining stunning visual content, targeted social media campaigns, and influencer partnerships to position Atlantic Airways as the gateway to unforgettable Nordic adventures.

Outcome: Delivered a comprehensive brand refresh and digital marketing strategy that resulted in a 40% increase in social media engagement and significant boost in booking inquiries from target markets.

Bumble

Sector: Dating App | Market: Northern Europe

Challenge: Bumble sought to strengthen its brand presence and user acquisition in the competitive Nordic dating app market.

Approach: We created localized content strategies and community-driven campaigns that resonated with Nordic values of equality and authenticity, while leveraging influencer partnerships to build trust and awareness.

Outcome: Achieved a 35% increase in app downloads and significantly improved brand perception among the target demographic through authentic storytelling and community engagement.

Uber Eats

Sector: Food Delivery | Market: Denmark

Challenge: Uber Eats needed to establish market presence and drive user adoption in the Danish food delivery market.

Approach: We developed hyperlocal marketing campaigns featuring Danish restaurants and cuisine, combined with strategic partnerships and performance marketing to drive app downloads and first orders.

Outcome: Successfully launched market entry campaigns that exceeded download targets by 50% and established strong brand recognition in key Danish cities.

Peroni

Sector: Beverage | Market: Scandinavia

Challenge: Peroni aimed to elevate its premium positioning and increase brand engagement in the Scandinavian market.

Approach: We crafted sophisticated brand experiences and content that emphasized Italian craftsmanship and lifestyle, partnering with premium venues and influencers to reinforce the brand's aspirational positioning.

Outcome: Established Peroni as a premium choice in the Scandinavian beer market, with a 45% increase in brand awareness and successful activation of key on-premise partnerships.

Ruinart

Sector: Luxury Wine | Market: Global

Challenge: Ruinart sought to connect with a younger luxury consumer while maintaining its prestigious heritage as the oldest champagne house.

Approach: We developed digital-first campaigns that blended art, sustainability, and luxury, creating immersive content experiences that honored tradition while appealing to contemporary sensibilities.

Outcome: Successfully engaged new luxury consumers through innovative digital storytelling, resulting in a 60% increase in digital engagement and strengthened brand perception among younger demographics.

LEUCHTTURM1917

Sector: Stationery | Market: Europe & North America

Challenge: LEUCHTTURM1917 wanted to expand its reach beyond traditional stationery enthusiasts and connect with creative professionals and bullet journal communities.

Approach: We developed content-led marketing strategies and community building initiatives that positioned the brand as an essential tool for creativity and productivity, partnering with artists and productivity influencers.

Outcome: Grew the brand's social community by 80% and significantly increased market share in the premium notebook category through authentic community engagement and user-generated content campaigns.

Guardian Glass

Sector: B2B Manufacturing | Market: Europe

Challenge: Guardian Glass needed to strengthen its B2B marketing and position itself as an innovative leader in architectural glass solutions.

Approach: We developed thought leadership content and targeted digital campaigns that showcased technical expertise and sustainability credentials, reaching architects, developers, and construction professionals.

Outcome: Established strong digital presence in key B2B segments, with a 55% increase in qualified lead generation and improved brand recognition among architectural decision-makers.

SATO

Sector: B2B Technology | Market: EMEA

Challenge: SATO sought to modernize its brand and marketing approach to better compete in the digital-first B2B technology landscape.

Approach: We transformed their marketing strategy with digital-first campaigns, content marketing, and account-based marketing initiatives targeting key enterprise segments across EMEA markets.

Outcome: Delivered a comprehensive digital transformation that increased marketing qualified leads by 70% and established SATO as a thought leader in smart labeling and IoT solutions.

Tinder

Sector: Dating App | Market: Scandinavia

Challenge: Tinder wanted to refresh its brand perception and drive engagement among Nordic users in an evolving dating app landscape.

Approach: We developed culturally relevant campaigns and content that addressed Nordic dating culture, focusing on authentic connections and inclusive messaging that resonated with local values.

Outcome: Achieved significant improvements in brand sentiment and user engagement, with campaign content generating millions of impressions and positive brand conversations.

Ria Money Transfer

Sector: Financial Services | Market: Europe

Challenge: Ria Money Transfer needed to build trust and awareness among diverse immigrant communities across European markets.

Approach: We created multicultural marketing campaigns with localized messaging in multiple languages, emphasizing reliability, speed, and competitive rates while building community connections.

Outcome: Successfully expanded market presence across key European corridors, with targeted campaigns delivering a 40% increase in new customer acquisition and improved brand trust metrics.

Frequently Asked Questions

Getting Started

How do I get started with The Zoom Agency?

Getting started is simple. You can either use our AI chat assistant on the homepage to tell us about your needs, or fill out our contact form. We'll schedule a discovery call to understand your challenges and explore how we can help.

What information should I prepare before contacting you?

It's helpful to have a general idea of your marketing challenges, goals, timeline, and budget range. However, if you're unsure, that's okay too – our discovery process is designed to help clarify your needs.

Do you offer free consultations?

Yes, we offer a complimentary 30-minute discovery call to discuss your needs and determine if we're a good fit. This helps both parties understand the scope and potential of working together.

Working Together

What industries do you specialize in?

We work across diverse sectors including technology, consumer goods, hospitality, financial services, and B2B companies. Our adaptable approach allows us to quickly understand and excel in new industries.

Do you work with startups or only established companies?

We work with companies at all stages – from funded startups building their first brand to established enterprises seeking to evolve. Our services scale to match your needs and budget.

Can you work with our in-house team?

Absolutely. We frequently collaborate with in-house marketing teams, acting as an extension of your capabilities. We can lead initiatives, provide strategic guidance, or support execution as needed.

What's your typical client engagement length?

Engagement lengths vary based on needs. Project work typically runs 2-4 months, while ongoing retainer relationships often span 12+ months. We tailor our approach to your specific requirements.

Services

What services does The Zoom Agency offer?

We offer comprehensive marketing services including Brand Strategy, Creative Execution, Content Creation, Social Media Marketing, Paid Media, Influencer Marketing, Web Development, Graphic Design, and Ongoing Support.

Can I hire you for just one specific service?

Yes, you can engage us for individual services. However, we often find that integrated approaches deliver better results. We'll recommend the right scope based on your goals.

Do you handle all creative work in-house?

We have core in-house capabilities for strategy, creative direction, and content creation. For specialized needs like video production or photography, we work with trusted creative partners to ensure quality.

Can you help with marketing strategy without execution?

Yes, we offer standalone strategy engagements where we develop comprehensive marketing strategies and plans that your team can execute. We can also provide guidance and support during implementation.

Our Approach

How is The Zoom Agency different from other agencies?

We're a boutique consultancy, not a traditional agency. This means senior-level attention on every project, strategic thinking before tactics, and a genuine partnership approach rather than a vendor relationship.

What makes your approach unique?

We combine strategic rigor with creative excellence and agile execution. Our size allows us to be nimble and responsive, while our experience ensures sophisticated, results-driven work.

How do you measure success?

Success metrics are defined during our strategy phase and aligned with your business objectives. We track both leading indicators (engagement, traffic) and business outcomes (leads, revenue, brand metrics).

Do you use AI in your work?

Yes, we leverage AI tools to enhance efficiency and capabilities while maintaining human creativity and strategic thinking at the core. AI helps us work smarter, but human insight drives our approach.

Pricing

How does your pricing work?

We offer both project-based pricing and monthly retainers. Project pricing is based on scope and deliverables, while retainers provide ongoing support with agreed monthly hours and deliverables.

What's your minimum budget requirement?

Our typical project engagements start from €10,000, and retainers from €5,000/month. However, we're flexible and can discuss scaled solutions for smaller budgets with focused scope.

Do you require long-term contracts?

We typically start with a 3-month retainer commitment for ongoing work, allowing time to see results. Project work is contracted per project. We don't lock clients into lengthy contracts.

What's included in your retainer packages?

Retainers include dedicated hours for strategy, creative, and execution work. Specific deliverables are agreed monthly based on priorities. We provide flexibility to adapt focus as needs evolve.

Investment

What ROI can I expect from working with you?

ROI varies by engagement type. Brand work builds long-term equity, while performance marketing shows more immediate returns. We set realistic expectations and track progress against defined KPIs.

How do you ensure value for money?

We focus on strategic work that drives real business impact, not just marketing outputs. Regular reporting shows progress against objectives, and we're transparent about what's working and what needs adjustment.

Process

What's your typical project process?

Projects follow four phases: Discovery (understanding your needs), Strategy (developing the approach), Execution (creating and implementing), and Optimization (measuring and improving).

How often will we communicate during a project?

We establish regular check-ins – typically weekly for active projects and monthly for retainers. You'll also have direct access to your team for questions between scheduled calls.

Who will I work with on my project?

You'll work directly with senior strategists and creatives – not junior account managers. Project teams are tailored to your needs, ensuring the right expertise for each element of work.

Delivery

What's your typical project turnaround time?

Timelines vary by scope. Quick-turn creative can be delivered in days, while comprehensive brand strategies typically take 6-8 weeks. We'll provide realistic timelines during scoping.

How do you handle revisions and feedback?

Projects include defined revision rounds (typically 2-3). We encourage consolidated feedback to ensure efficient iteration. Additional revisions beyond scope can be accommodated at agreed rates.

What tools do you use for project management?

We use modern project management tools to keep work organized and visible. Clients get access to project dashboards where they can track progress, share feedback, and access deliverables.

Results

How do you report on results?

We provide regular reporting tailored to your needs – from weekly performance updates to comprehensive monthly or quarterly reviews. Reports focus on insights and recommendations, not just data.

Can you share case studies or references?

Yes, we have detailed case studies available and can provide references from relevant clients. We're happy to discuss specific examples that match your industry or challenge.

Latest Insights

AI Process Automation: Transforming Business Operations

Category: AI & Innovation | Published: December 2024

Exploring how artificial intelligence is revolutionizing business process automation, from marketing workflows to customer service operations. Learn how companies are leveraging AI to increase efficiency and drive growth.

Key Takeaways:

  • AI automation reduces manual tasks by up to 70%
  • Implementation requires strategic planning, not just technology
  • Human oversight remains crucial for quality and creativity

Agentic AI: The Future of Intelligent Meetings

Category: AI & Innovation | Published: December 2024

How agentic AI is transforming meeting productivity, from automated note-taking to action item generation and follow-up scheduling.

Key Takeaways:

  • Agentic AI goes beyond transcription to take meaningful action
  • Meeting intelligence tools are becoming essential for remote teams
  • Integration with existing workflows is key to adoption

OpenAI and Shopify: E-commerce's AI Revolution

Category: Technology & Commerce | Published: December 2024

Examining the partnership between OpenAI and Shopify and what it means for the future of e-commerce, from product discovery to personalized shopping experiences.

Key Takeaways:

  • AI-powered product recommendations increase conversion rates
  • ChatGPT integration creates new shopping interfaces
  • Small businesses gain enterprise-level AI capabilities

Anthropic's Branding Masterclass: The "Keep Thinking" Campaign

Category: Brand Strategy | Published: December 2024

Analyzing Anthropic's sophisticated brand positioning with Claude and the "Keep Thinking" campaign, and lessons for B2B tech branding.

Key Takeaways:

  • Humanizing AI through thoughtful brand communication
  • Differentiation through values, not just features
  • B2B brands can build emotional connections

Working Approach

Process

  1. Discovery: Deep understanding of your business, challenges, and goals
  2. Strategy: Development of data-informed, creative strategies
  3. Execution: High-quality implementation across channels
  4. Optimization: Continuous measurement and improvement

Core Principles

Notable Clients

Atlantic Airways, Bumble, Uber Eats, Peroni, Ruinart, LEUCHTTURM1917, Guardian Glass, SATO, Tinder, Ria Money Transfer, Asahi, Voyage Privé, Broil King

Contact Information