# The Zoom Agency - Comprehensive AI Content Guide # This file provides detailed information for AI assistants and LLM crawlers # Last updated: December 2024 > The Zoom Agency is a creative and performance marketing consultancy established in 2013. We partner with start-ups, small businesses, medium businesses, and enterprises to build marketing that combines strong ideas with measurable performance. --- ## Company Overview - **Name**: The Zoom Agency - **Type**: Marketing Consultancy - **Founded**: 2013 - **Website**: https://www.thezoomagency.com - **Location**: UK and US, serving clients globally - **Contact**: https://linkedin.com/company/thezoomagency ## Target Audience We partner with CMOs, CEOs, and senior marketing leaders across: - Start-ups seeking strategic marketing direction - Small businesses ready to scale their marketing efforts - Medium businesses looking to refine their approach - Enterprises requiring specialist consultancy support --- # SERVICES ## Service Categories Overview ### 1. Brand Strategy We help brands find their place in the market with clarity and conviction. **Deliverables include:** - Positioning and messaging frameworks that differentiate your brand - Brand narrative and story structure development - Go-to-market outlines for new products or services - Competitive analysis and market positioning - Target audience definition and persona development **How we work:** 1. Start with clarity - We begin with what you're selling, who you're selling to, and what's getting in the way. If it's unclear, we help you define it. 2. Challenge assumptions - We look at your competitors, your customer, and how you currently show up, then identify what's missing or misaligned. 3. Build the foundation - We deliver positioning, messaging, and a narrative you can apply across channels and teams without it falling apart. ### 2. Creative Execution We develop creative ideas that connect with audiences and reflect brand truth. **Deliverables include:** - Campaign ideas and creative direction - Visual systems and design guidance - Key digital experiences and customer journeys - Brand identity development and refresh - Content strategy and creative asset development **How we work:** 1. Brief clarity - Before any creative begins, we make sure the brief is tight, the audience is defined, and the goal is measurable. 2. Concept development - We develop creative routes that are distinctive and strategic, not just visually appealing but rooted in what will work. 3. Production and refinement - We produce and adapt assets for channel requirements, ensuring quality control and consistency at every step. ### 3. Content Creation We create content that serves brand and performance goals, tailored for the channels where your audience pays attention. **Deliverables include:** - Video production and editing - Photography and image creation - Copywriting and editorial content - Social media content calendars - Blog articles and thought leadership **How we work:** 1. Strategy first - We start with your goals, channels, and audience, then build a content plan that supports both brand and performance. 2. Efficient production - We batch, repurpose, and systematise content creation to get more out of every shoot, session, or brief. 3. Optimise and learn - We track what works, refine formats, and improve based on data rather than guesswork. ### 4. Social Media Marketing We manage social presence as a strategic channel, not just a publishing schedule. **Deliverables include:** - Social media strategy and planning - Community management and engagement - Platform-specific content creation - Influencer identification and collaboration - Social listening and trend analysis **How we work:** 1. Platform strategy - We define why you're on each platform, what role it plays in your marketing, and how success is measured. 2. Content systems - We build content formats, calendars, and workflows that make consistent, quality output sustainable. 3. Community and growth - We engage audiences, grow reach, and track what's working so the channel keeps improving. ### 5. Paid Media We run paid campaigns across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, treating creative as a core performance lever. **Deliverables include:** - Campaign strategy and planning - Audience research and targeting - Ad creative development and testing - Budget management and optimisation - Performance reporting and analysis **How we work:** 1. Strategy and setup - We define the objective, audience, and funnel role before touching the ad platforms. Media plans start with business logic, not platform defaults. 2. Creative testing - We treat creative as the biggest lever. We build, test, and iterate on ad variations to find what works rather than guessing. 3. Optimisation and reporting - We monitor performance, shift budget, and report on metrics that matter, not just impressions and clicks. ### 6. Influencer Marketing Influencer marketing for brands that care about credibility. Creator strategy, briefs, rights management, amplification and reporting tied to outcomes. **Deliverables include:** - Influencer strategy and campaign planning - Creator sourcing and fit assessment - Brief writing and creative direction for creators - Contracting, usage rights and approvals support - Content calendars and publishing plans - Whitelisting and paid amplification support - UGC production and creative testing support - Event and experience coordination where relevant - Reporting that ties back to business outcomes - Market and language coordination for multi-country campaigns **How we work:** 1. Outcome first - We start with the audience and the outcome. We define what success means before we choose creators or formats. 2. Creator fit - We build creator lists based on fit, not just follower count. Briefs protect the brand while leaving room for creators to sound like themselves. 3. Distribution - We run influencer work as a system. Clear deliverables, clean approvals, and a plan for distribution. When needed, we amplify the best assets through paid media. ### 7. Web Development We build websites that do their job: load fast, convert visitors, and make your business easy to understand. **Deliverables include:** - Website strategy and planning - UX design and wireframing - Visual design and prototyping - Development and build - Testing and quality assurance - Launch and handover **Platforms we work with:** - WordPress - Shopify - Webflow - Squarespace - Lovable - Custom builds with modern deployment via Vercel **How we work:** 1. Scope and structure - We define what the site needs to do, map the user journey, and agree on what success looks like before design begins. 2. Design and build - We design for clarity and conversion, then build with clean code and modern tools so the site performs and scales. 3. Launch and support - We test thoroughly, launch with confidence, and provide documentation or ongoing support so the site keeps working. ### 8. Graphic Design Design that works across formats, stays on brand, and ships without drama. **Deliverables include:** - Brand identity systems - Marketing collateral design - Digital asset creation - Print design and production - Presentation design - Packaging design **How we work:** 1. Standards first - We start with your brand standards and the context for the work. If standards are missing, we define them first. 2. Format awareness - We design with real constraints in mind: file sizes, aspect ratios, platform specs, and how the work will actually be used. 3. Quality control - We build quality control into the process so nothing ships with errors, off-brand elements, or avoidable inconsistencies. ### 9. Ongoing Support A steady rhythm of marketing delivery, without rebuilding the relationship every month. **Deliverables include:** - Dedicated account management - Regular strategy reviews - Continuous campaign optimisation - Monthly reporting and insights - Priority response times - Flexible scope adjustments **How we work:** 1. Define the rhythm - We agree on priorities, meeting cadence, and how decisions get made so there's no ambiguity in how we work together. 2. Continuous delivery - We execute, report, and improve in a steady rhythm that keeps momentum without constant re-briefing. 3. Stay aligned - We check in regularly to make sure priorities still make sense and the work is moving the business forward. --- # CASE STUDIES (Detailed) ## Atlantic Airways - Performance Marketing **Sector**: Airline | **Market**: Faroe Islands, Europe **URL**: https://www.thezoomagency.com/work/atlantic-airways-performance-marketing **Challenge**: Atlantic Airways needed to raise awareness of the Faroe Islands as a destination and increase direct flight bookings from key European and US markets. **Approach**: The Zoom Agency handles Atlantic Airways' performance marketing, driving demand and bookings for key routes from London Gatwick, Barcelona, New York, and Paris to the Faroe Islands. The team also produced video content and developed creative assets as part of a brand repositioning effort. **Outcome**: Increased visits to the Faroe Islands from the US, UK, Spain, and France. --- ## Tinder - European Expansion Strategy **Sector**: Dating App | **Market**: Spain **URL**: https://www.thezoomagency.com/work/tinder-expansion-strategy **Challenge**: Tinder needed to localise its marketing to drive adoption of Tinder Plus in new European markets, starting with Spain. **Approach**: The Zoom Agency executed Tinder's early localised campaigns for the Tinder Plus launch, employing culturally-aware marketing strategies tailored to the Spanish market. **Outcome**: Spain became one of Tinder's fastest-growing markets, exceeding user acquisition targets through culturally-aware campaigns. --- ## Bumble - Spain Market Expansion **Sector**: Dating App | **Market**: Spain **URL**: https://www.thezoomagency.com/work/bumble-spain-market-expansion **Challenge**: Bumble needed to build brand awareness and user adoption in the Spanish dating app market. **Approach**: The Zoom Agency delivered an integrated PR, experiential, and social media strategy for Bumble's Spain launch, creating innovative events like 'Speed Dating Meets Spin Class' and securing major press coverage. **Outcome**: Strong brand recognition and user growth in Spain. Major press coverage cementing brand reputation. --- ## Uber Eats - Barcelona Market Launch **Sector**: Food Delivery App | **Market**: Barcelona, Spain **URL**: https://www.thezoomagency.com/work/uber-eats-barcelona-launch **Challenge**: Uber wanted a successful launch of Uber Eats in Barcelona's competitive food delivery market. **Approach**: The Zoom Agency orchestrated Uber Eats' Barcelona launch through strategic influencer and creator campaigns, developing a comprehensive go-to-market strategy to establish the brand locally. **Outcome**: Successful market launch with high engagement rates and strong brand presence in the competitive Spanish food delivery market. --- ## Peroni Nastro Azzurro - Brand Activation **Sector**: Beverage (Beer) | **Market**: Spain **URL**: https://www.thezoomagency.com/work/peroni-brand-activation **Challenge**: Peroni Nastro Azzurro sought to strengthen its lifestyle brand image and cultural relevance to engage consumers. **Approach**: The Zoom Agency developed integrated campaigns for Peroni focused on lifestyle positioning and cultural connections, creating engaging content and on-ground brand experiences that celebrated Italian heritage while building modern brand relevance. **Outcome**: Enhanced brand perception and consumer engagement through lifestyle marketing campaigns. --- ## Ruinart - Experiential Events **Sector**: Luxury Wine (Champagne) | **Market**: France **URL**: https://www.thezoomagency.com/work/ruinart-sensoria **Challenge**: Ruinart wanted to modernise its brand marketing and engage a new generation of luxury consumers through experiential campaigns. **Approach**: The Zoom Agency managed the ongoing 'Ruinart Rendezvous' series and created the 'Ruinart Sensoria' experience, inviting key influencers to Maison Ruinart in France for immersive, multi-sensory brand events. **Outcome**: Generated extensive organic social content and buzz around the Ruinart brand. Strengthened luxury positioning and customer loyalty. --- ## Leuchtturm1917 - Community Building & Growth **Sector**: Stationery | **Market**: Global **URL**: https://www.thezoomagency.com/work/leuchtturm1917-community-building **Challenge**: Leuchtturm1917 needed to build a strong social media presence from scratch to compete with established players like Moleskine. **Approach**: The Zoom Agency developed and executed a long-term social media strategy focused on community building, user-generated content, and strategic partnerships with bullet journaling communities over 5+ years. **Outcome**: Grew Instagram following from 0 to over 200,000 highly engaged followers. Built a passionate community that influenced product development and helped compete with Moleskine. --- ## Guardian Glass - B2B Demand Generation **Sector**: B2B Manufacturing | **Market**: Europe **URL**: https://www.thezoomagency.com/work/guardian-glass-demand-generation **Challenge**: Guardian Glass needed to generate consumer-level awareness and demand for their specialty glass products to drive B2B sales through dealer networks. **Approach**: The Zoom Agency created 'The Great Outdoors' campaign, developing consumer-facing content and dealer support materials to generate pull-through demand for specialty glass. **Outcome**: Dealers reported customers 'asking for Guardian glass by name' after the campaign execution. --- ## SATO - European Agency of Record **Sector**: B2B Technology | **Market**: Europe (8 languages) **URL**: https://www.thezoomagency.com/work/sato-europe-agency-of-record **Challenge**: SATO Europe had fragmented regional marketing activity and needed to build a cohesive European brand identity. **Approach**: As agency of record since 2023, The Zoom Agency unified SATO's European marketing, delivering comprehensive campaigns across 8 languages and establishing consistent brand positioning. **Outcome**: Achieved measurable growth in brand visibility and partner engagement across European markets. Unified brand presence and messaging across all European territories. --- ## Ria Money Transfer - Social Refresh Campaign **Sector**: Financial Services | **Market**: Diaspora Markets **URL**: https://www.thezoomagency.com/work/ria-money-transfer-campaign **Challenge**: Ria Money Transfer needed to refresh their social media presence and build trust in diaspora markets. **Approach**: The Zoom Agency developed authentic testimonial video campaigns and challenger-brand messaging tailored to diaspora communities, refreshing Ria's social presence across key markets. **Outcome**: Increased app downloads and transaction volume while building trusted social channels in diaspora communities. --- # FREQUENTLY ASKED QUESTIONS ## Getting Started / Working Together **Q: How does an engagement with The Zoom Agency typically begin?** A: It starts with a conversation. We want to understand what you sell, who you sell to, what success looks like, and where you feel the pressure right now. We will ask about your current marketing setup, what has been tried, what is working, and what is not. If there is a clear fit, we propose a simple plan that covers priorities, scope, timeline, and the working rhythm. If you need quick wins, we will identify them. If the fundamentals are unclear, we will recommend starting with a short strategy phase so delivery is not built on guesswork. **Q: What size of business do you work with?** A: We work with startups, scale-ups, and established companies. The common factor is not size, it is intent. If you care about quality, want clarity, and are serious about execution, we can help. We are comfortable working with small founder-led teams as well as larger organisations with multiple stakeholders and approval layers. **Q: Do you work with B2B or B2C companies?** A: Both. The principles are the same, but the execution changes. B2C often requires speed, creative volume, and strong platform behaviour. B2B usually needs sharper positioning, proof, and longer-cycle demand generation. We have experience across both and we adapt the system to your buying cycle and market dynamics. **Q: What industries or sectors do you have experience in?** A: We have worked across consumer, hospitality, travel, aviation, retail, ecommerce, technology, and premium lifestyle brands, among others. We are not limited by sector, because we focus on fundamentals: positioning, creative, distribution, and measurement. If we believe your category requires deep niche expertise we do not have, we will tell you early. **Q: Do you offer one-off projects or only retainer arrangements?** A: Both. We do one-off projects when there is a clear deliverable, such as a website rebuild, brand strategy, campaign launch, or creative kit. Retainers work best when you need continuous delivery, performance management, and ongoing improvements without constantly re-briefing. --- ## Services & Approach **Q: What makes The Zoom Agency different from other marketing agencies?** A: We combine creative judgement with performance discipline. That means we care about how things look and sound, and we also care about whether they work. We are direct, we move quickly, and we avoid bloated process. You get senior thinking, practical delivery, and a working rhythm that keeps momentum. We do not hide behind jargon or vanity metrics. **Q: Do you offer all services in-house or work with partners?** A: We deliver core strategy, creative direction, content planning, paid media management, and delivery in-house. When specialist production is needed, such as large-scale film crews, niche development, or language-specific work at high volume, we bring in trusted partners under our direction. You still get one accountable lead and one coherent standard. **Q: Can I choose individual services or do I need to buy a package?** A: You can choose individual services. We do not force bundles. That said, we will be honest if your request is likely to underperform without other fundamentals in place. For example, running paid media without conversion-ready landing pages and decent tracking is usually a waste of money. **Q: How do you approach brand strategy?** A: We focus on clarity and usability. We define positioning, narrative, proof points, and tone in a way that leadership can align around and teams can apply. We look at your market, your customers, your competition, and what your internal stakeholders believe. Then we turn that into a strategy that informs creative, content, sales conversations, and campaign decisions. It is a decision system, not a slide deck that sits in a folder. **Q: Do you manage paid media campaigns in-house?** A: Yes. We plan, build, and manage paid campaigns in-house across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads when it fits the audience and objective. We treat creative as a core performance lever, not an afterthought, and we operate with a testing rhythm that produces clean learnings rather than noise. **Q: What platforms do you build websites on?** A: We build on WordPress, Shopify, Webflow, Squarespace, and Lovable, and we also do custom builds when performance, control, or integrations require it. Where relevant, we use modern deployment workflows and tooling such as Vercel. The platform choice depends on what you need, how your team works, and how the site will be maintained. --- ## Pricing & Investment **Q: How much does it cost to work with The Zoom Agency?** A: It depends on scope, speed, and complexity. A focused project has a defined cost. Ongoing support is usually a monthly retainer. We do not try to be the cheapest option. You are paying for senior judgement, quality delivery, and output that does not need to be redone. **Q: Do you charge hourly, by project, or on retainer?** A: Typically by project or retainer. Hourly work is possible for specific support needs, but it is rarely the best model for serious marketing outcomes. Retainers work well when you want continuity and momentum. Projects work well when you need a defined deliverable with a clear endpoint. **Q: What is your minimum engagement size?** A: We do not publish a fixed minimum publicly because it varies by work type. The reality is that meaningful outcomes require meaningful scope. If your budget is too small to do the work properly, we will tell you and suggest a smaller, more realistic starting point. **Q: How do you measure and report on ROI?** A: We agree success metrics upfront. That might be pipeline, revenue, CAC, lead quality, conversion rate, subscriber growth, share of voice, or brand lift proxies depending on your situation. We report clearly and avoid vanity metrics. If attribution is messy, we will say so and recommend how to improve it rather than pretend the numbers are perfect. --- ## Process & Delivery **Q: How long does a typical project take?** A: It depends on what it is. A focused strategy phase can be done quickly. A website rebuild usually takes longer because it involves structure, design, content, build, testing, and launch. Campaign work can move fast if the inputs and approvals are tight. We give clear timelines before starting and we do not overpromise. **Q: Who will I be working with day-to-day?** A: You will have a clear point of contact, and the work will be led by senior people, not handed to juniors. The exact team depends on the scope, but you will always know who is responsible for what. **Q: How do you communicate progress and keep clients informed?** A: We keep communication simple. Regular check-ins, clear next steps, and shared visibility on what is in progress, what is blocked, and what is shipping next. We do not run meetings for the sake of it. You will never have to guess where things stand. **Q: What do you need from us to get started?** A: Access and context. That includes current brand assets, analytics, ad accounts, website access, and any relevant internal documents. More importantly, we need clarity on what success looks like and who makes decisions. If decision making is unclear, delivery slows down. **Q: How do you ensure creative consistency across channels and markets?** A: We set clear standards early and protect them. We use a defined design and messaging system, repeatable formats, and quality control checks before anything goes live. If you operate across markets, we account for localisation so the brand stays consistent without becoming generic. --- ## Results & Accountability **Q: How do you measure success?** A: Success is defined upfront. It is usually a mix of commercial outcomes and leading indicators. If we are doing performance work, we focus on conversion and acquisition efficiency. If we are doing brand work, we focus on clarity, consistency, and measurable signals like engagement quality, direct traffic, search lift, and pipeline influence. **Q: Can you share examples of results you've achieved for clients?** A: Yes. We have case studies on the site and we can share additional context privately where appropriate. Some work is public, some is sensitive. We prefer to talk about what we did and why it worked, rather than throwing around numbers that have no context. **Q: What happens if a campaign doesn't perform as expected?** A: We treat it as a learning cycle, not a panic. We diagnose whether the issue is creative, targeting, offer, landing page, tracking, or market conditions. Then we adjust based on evidence. If the fundamentals are wrong, we will say so clearly rather than spending your budget hoping it improves. --- ## About The Agency **Q: How long has The Zoom Agency been operating?** A: The Zoom Agency has been operating since 2013. That matters because the work has changed dramatically in that time, and we have adapted without losing standards. **Q: Where is The Zoom Agency based?** A: We are based in the UK and the US, and we work with clients internationally. **Q: Do you work with clients internationally?** A: Yes. We work internationally and are set up to support multi-market campaigns, distributed teams, and cross-border delivery. The key is a clear operating rhythm and decision-making structure so delivery does not slow down across time zones. --- # INSIGHTS & ARTICLES ## How We Use AI Process Automation to Help Businesses Work Smarter **Category**: AI & Automation | **Read time**: 6 min **URL**: https://www.thezoomagency.com/insights/ai-process-automation Discover how The Zoom Agency leverages AI-powered process automation to transform marketing operations, reduce manual workload, and deliver measurable efficiency gains. **Key points:** - Campaign setup time reduced by 60-70% through automated asset creation and platform configuration - Content production capacity increased threefold without additional headcount - Reporting cycles compressed from weekly to daily, enabling faster optimisation decisions - Manual data entry eliminated entirely through intelligent integration between systems - Error rates in campaign execution reduced by over 80% through automated quality checks AI process automation goes beyond simple rule-based workflows. Today's AI systems can understand context, make nuanced decisions, and handle tasks that previously required human judgement, including intelligent document processing, automated content generation, predictive analytics, and automated quality assurance. --- ## How Agentic AI Is Making Meetings Work for CMOs **Category**: AI & Automation | **Read time**: 8 min **URL**: https://www.thezoomagency.com/insights/agentic-ai-meetings Discover how Zoom, Microsoft, and Google are transforming strategic leadership for CMOs with AI assistants that manage global marketing teams and coordinate campaigns. **Key points:** - Zoom's AI Companion 2.0 functions as a strategic intelligence layer for CMOs managing multiple agency relationships - Microsoft Copilot transforms Teams into a command centre for complex, multi-stakeholder marketing operations - Google Meet's Duet AI excels at connecting campaign decisions to execution across your marketing stack - CMOs can reclaim 15-20 hours per week while maintaining complete strategic oversight - AI meeting assistants provide enhanced decision quality, strategic continuity, and faster campaign execution --- ## OpenAI and Shopify Revolutionise E-Commerce with ChatGPT **Category**: E-Commerce | **Read time**: 5 min **URL**: https://www.thezoomagency.com/insights/openai-shopify-collaboration Discover how the groundbreaking partnership between OpenAI and Shopify is transforming online shopping through instant checkout capabilities in ChatGPT. **Key points:** - ChatGPT can now understand complex shopping queries, compare products, and facilitate complete purchases - The integration introduces "Instant Checkout" directly within ChatGPT using OpenAI's Agentic Commerce Protocol - Analysts project conversational commerce could capture up to 30% of online retail transactions within five years - Brands must now consider how their products are represented in AI-driven conversations - Strategic implications include product information optimisation, conversational brand presence, and integration readiness --- ## Anthropic's 'Keep Thinking' Campaign: Redefining AI Collaboration **Category**: AI & Branding | **Read time**: 4 min **URL**: https://www.thezoomagency.com/insights/anthropic-keep-thinking Explore how Anthropic's first major brand campaign positions Claude as the AI collaborator that helps you think deeper and reimagine what's possible. **Key points:** - Campaign created with Mother London emphasises collaboration over automation - The tagline "Keep Thinking" is simultaneously an invitation, encouragement, and promise - Values-based positioning differentiates Claude in a market focused on speed and raw performance - The campaign aligns with Anthropic's founding principles around AI safety and constitutional AI - Marketing lessons: values-based differentiation, human-centric technology positioning, simplicity over jargon --- # WORKING APPROACH ## Our Process 1. **Initial Conversation**: We begin with a focused discussion to understand your challenges and goals 2. **Scoping & Proposal**: We develop a tailored approach that fits your needs and budget 3. **Partnership**: We work alongside your team as collaborative partners, not external vendors ## Our Principles - **Direction over noise**: We favour clear strategic direction over more activity - **Working with, not for**: We collaborate alongside internal teams, enhancing capabilities - **Insight meets instinct**: We combine data-driven insights with practical marketing experience --- # CLIENTS Brands we have worked with include: - Ruinart (Luxury Champagne) - Tinder (Dating App) - Bumble (Dating App) - Asahi (Beverage) - Guardian Glass (B2B Manufacturing) - Uber Eats (Food Delivery) - Peroni (Beverage) - Leuchtturm1917 (Stationery) - Atlantic Airways (Airline) - SATO (B2B Technology) - Ria Money Transfer (Financial Services) - Voyage Privé (Travel) - Broil King (Consumer Goods) --- # CONTACT To start a conversation about your marketing needs: - **Website**: https://www.thezoomagency.com - **LinkedIn**: https://linkedin.com/company/thezoomagency - **AI Chat**: Use the AI assistant on our website for immediate responses --- # TECHNICAL INFORMATION - **Sitemap**: https://www.thezoomagency.com/sitemap.xml - **Robots.txt**: https://www.thezoomagency.com/robots.txt - **LLMs.txt (summary)**: https://www.thezoomagency.com/llms.txt - **AI.txt**: https://www.thezoomagency.com/ai.txt --- *This file is designed to be readable by AI assistants and LLM crawlers.* *For the most current information, visit https://www.thezoomagency.com* *Last updated: December 2024*